Planet principles

We proudly identify as a "responsible" company. We act with intention and responsibility. Every decision we make is deliberate, guided by key questions: Does this action or product harm our planet or people? How does it improve the lives of both current and future customers? Will our children look back with pride at what we've achieved?

We acknowledge our imperfections and do not claim to be flawless. Our journey is one of continuous learning and enhancement, dedicated to bettering our practices and embracing sustainable production methods to positively impact our world.

Natural and safe

We believe that true beauty comes naturally, which is why we only use natural materials, free of harmful chemicals and OEKOTEX certified.
In every aspect of our business, from our products to our packaging, we strive to leave a positive legacy for our children. It’s a journey, and we are continuously learning.

Our goal is to eliminate all plastic from our operations as a stance against plastic pollution and our contribution to safeguarding the Mediterranean Sea we love. We aim to lead by example, inspiring other businesses and consumers to follow us. Our dedication to protecting the sea—and our planet—is unwavering.

Long-lasting

Timeless Mediterranean beauty means that our products are made using only the highest quality materials and timeless designs that defy fleeting trends and fast consumerism.

We think of it the way our grandparents did: make it well, make it once, and make it last. My grandma always said, “Buy less but buy great.” That’s the kind of advice that never goes out of style, just like our products. We hope that you enjoy our products and pass them on to the next generation telling them a story of joy and sustainability.

Regionally sourced and produced

Every piece tells a story of place and people. By focusing on regional production, we minimize our carbon footprint and foster a community of craftsmen and customers who share our values.

We love European Flax for our bedding because it’s as local as it gets. It grows without a fuss—no thirst for water or need for pesticides.
As for our ceramics, the clay is sourced not far from where they are shaped and fired. It's pure, with zero additives for color, because we think natural's best—just simple, honest materials, from the ground to your home.